Sunday, September 9, 2018

Travels on the Mother Road, Route 66: Part 18, Amarillo, Texas

Amarillo is the "big city" in west Texas. Heading west, it was the largest town that a Route 66 tourist drove through until he reached Albuquerque. Heading east, Oklahoma City was the next major metropolis. Today, Amarillo is a busy city with a lot of construction and renovation, thanks to oil money. It is a bit difficult to see much of the old Route 66 because it followed city streets, which have new or modified buildings over the decades.

Coming in from the west, I think Route 66 followed what is now W. Amarillo Boulevard, which is also Business 40. Amarillo Blvd. is a bit seedy (all right, very seedy), and most Route 66 structures have been recycled or greatly modified.
The English Motel is one of the few Route 66 remnants. It is just north of Amarillo Lake, at the junction of NW 9th Ave and N. Lipscomb St. The place looked mostly abandoned, but I met this gent in the photograph above, who said he lived in one of the units. He was the caretaker and  made sure no one vandalized the site.
Downtown on Polk Avenue, I was pleased to see historic buildings being restored. For example, this Kress store, with its distinctive architecture, was in beautiful condition. S.H. Kress & Co. operated five and dime department stores throughout the United States from 1896 to 1981. The Kress chain was known for its architecture, which often included Art Deco motifs and the exuberant use of terra cotta tiles, curved glass, and stone floors - high end features intended to make the shopper comfortable and linger (for white shoppers, not African-Americans).
The former Woolworth store on Polk Avenue is also being restored. The F. W. Woolworth Company (also known as Woolworth's or Woolworth) was one of America's most successful retail companies in the early 20th century, one of the original pioneers of the five-and-dime store. Woolworth's thrived until the 1970s, when it began a rapid decline. The rise and fall of these retailing empires is a fascinating social and economic history. None seem to last more than about a century or maybe 150 years (examples include Sears & Roebuck, S.H. Kress, S.S. Kresge Company, The Great Atlantic & Pacific Tea Company, and Montgomery Ward). WalMart is about 50 years old; could it already be half way through its era of marketing dominance? (WalMart certainly will not leave behind an architectural heritage of any value.)
When you drive through Amarillo and are feeling carnivorous, the Big Texan Steak Ranch & Brewery is a mandatory stop. Big Texan served Route 66 travelers but in recent years relocated nearer I-40. Now it is at 7701 Interstate 40 Access Rd. Texan is famous for a 72-ounce steak which is free if you can devour it within an hour. The evening we were there, a video crew was filming a fellow on his gastronomic marathon with the steak (see the bright lights in the interior scene above). Oddly, when I mentioned this to a coworker, he told me that his brother took up the challenge and ate the steak in the obligatory hour. And my friend and his brother are not big people by any means. Amazing. My ribs were some of the best I have eaten in years.

After digesting our ribs, we will continue east on the Mother Road. To be continued....

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